What if business could be simple? Wouldn’t that be great?
Actually is can be much simpler when you follow the Simple Business Method developed by our guest Natasha Mitchell. In this #fireandeartpodcast episode we get into how you can make your business simpler by using Natasha’s approach.
Listen in at: http://www.jasonmefford.com/fireandearthpodcast/
As a special bonus you can also download a copy of the S.I.M.P.L.E Business Method – Downloadable Blueprint at https://www.inspireanddrive.com/simple-blueprint–fire-and-earth/
Connect with Natasha through her website at: www.inspireanddrive.com,
Instagram: https://www.instagram.com/inspireanddrive/
Facebook: https://www.facebook.com/inspireanddrive/
Linkedin: www.linkedin.com/in/natasha-mitchell-inspired
YouTube: https://www.youtube.com/channel/UCFhZ2On-Db_5icdOiYxgRGA
Podcast: Your Business without Borders https://www.inspireanddrive.com/podcast/
Transcript
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Jason Mefford: Welcome to another episode of the fire North podcast, I’m your co host Jason method.
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kathygruver: And I am Kathy gruver and I am thrilled to introduce another guest a powerhouse and amazing woman. We are so thrilled to have Natasha Mitchell on the show. Welcome to Tasha.
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Natasha Mitchell: Hi, Jason. Hi, Kathy. Thanks for having me. I’m excited to be here today.
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kathygruver: Oh, of course. So why don’t you tell our listeners or viewers a little bit about who you are, what you do what you contribute to the world, all that good stuff.
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Natasha Mitchell: Yeah, for sure. So my name is Natasha, and I’m actually a business coaching consultant and I specialize in helping creative entrepreneurs actually and scale their business with ease. So
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Natasha Mitchell: I really help people to take the complexity out of their business and to create a business that is very much aligned with, you know, sounds a bit cliche, but with their dream life.
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Natasha Mitchell: And so really help them design the business models, the processes the systems where they spend their time so that they’re enjoying what they do and they can make money doing what they do, as well.
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Jason Mefford: So when you use the word creatives, you know, just maybe go into a little bit more of that. Just to make sure I think I kind of know what you’re talking about there, but just want to make sure
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Jason Mefford: Who, what kind of creatives, you actually serve them to
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Natasha Mitchell: Yeah, perfect. Thanks, Jason. And so I worked with a lot of my clients. So, in the event industry. And as it turns out, I mean they’re not only event industry people but I work with a lot of, for example,
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Natasha Mitchell: event planners designers and photographers videographers graphic designers so that people that
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Natasha Mitchell: When I say creative and and you know like some of my clients I Art Gallery owners and online Art Gallery owners and all they produce.
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Natasha Mitchell: You know as specific like a spiritual intention cards. So then people. It’s always interesting. I think it’s great to understand the distinction for me, creative, these people have
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Natasha Mitchell: Our artistic but a very hands on with their craft. So they’re not just offering an information product like you know a lot of coaches do they really creating something in the world. And it’s a physical output of what they create
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Jason Mefford: Well, those people, you know, they’re really, really good at whatever their art is. But they have no idea. Usually, how to run a business. So that’s, that’s where it’s like, I love business coaches that are helping creatives because you know I love art.
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Natasha Mitchell: In general,
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Jason Mefford: You know, and so it’s it’s nice for people to actually be able to make a living from it, you know, because there’s the old joke kind of a thing. You know the artist actually doesn’t make any money until after they’re dead.
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Jason Mefford: Right, very few like Pablo Picasso did but you know most of the people. It’s like their paintings are worth multi million dollars now and they were, you know, poor and starving as an artist, so
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Natasha Mitchell: Yeah, and and it’s interesting what I find with a lot of my clients who who are creative, you know, I think it’s not even necessarily that they don’t know how to to run a business. I think it’s how they run a business is just very different than what we would traditionally think about
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Natasha Mitchell: Business. So as an artist and a creative, the more I would say more abstract thinker. So I could say, oh, you know, give me a summer vide thing and they would know what that looks like. Right.
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Natasha Mitchell: They already have that picture in their mind. Um, so they can kind of take that very tangible
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Natasha Mitchell: Very specific knowledge and then turn it into sort of this visual piece. So maybe if I if I kind of compared it to this, like, I’m very good with a written word, but
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Natasha Mitchell: I’m not necessarily good with a visual so they’re very good with visuals and maybe not so much the tangible and
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Natasha Mitchell: And how that translates. I think what why they sometimes struggle with running a business is because
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Natasha Mitchell: They don’t necessarily think in a very linear pattern right and traditionally how businesses are set up.
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Natasha Mitchell: Are in these very linear patterns. And so you have to do step 1234 whereas they are very good at saying I can do step 1732 and I know because they’re just an abstract way of thinking. I know how all of those pieces are going to look when it number 10 finished right
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kathygruver: Well, and that’s actually what I was gonna say is I think it’s it’s maybe not so much that they don’t know
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kathygruver: How to do it but business isn’t set up for that type of person, it’s set up for the accountants, the bankers, the real estate agents, where there’s this very clear formula and for artists, there isn’t a clear formula and and
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kathygruver: For artists. I’m including event planners and designers and photographers and, you know, if you want to step out of that box of I do something different.
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kathygruver: You have to come about it from a different way. And I’m glad to hear that that you’re doing that. So how did you get to hear how, what is your background, what brought you to this moment.
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Natasha Mitchell: Yeah, so I come from a very linear corporate background starting my career as we
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Jason Mefford: Speak to that.
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Jason Mefford: As an accountant even huh
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Jason Mefford: Oh, I’m a CPA in two states, but I get to see
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Natasha Mitchell: My first job was with Price Waterhouse as an accountant in
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Jason Mefford: There we go. My Degree.
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Natasha Mitchell: Is in commerce and accounting. So I definitely came that
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Natasha Mitchell: Linear very linear path and you know I continue down that path in those kind of roles very analytical roles and a lot of technology roles. I was working with IBM and some of the big consulting firms on
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Natasha Mitchell: Large scale technology transformation. So you know multimillion dollar projects.
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Natasha Mitchell: My specialty was changed management and the training. So really taking that complex technical and then making it easy for people to I’m putting
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Natasha Mitchell: To play. So that’s my background, which is very dense on the line and my alter ego and Kathy. I think you can probably relate to this with your am high flying trapeze my alter ego was dancing modeling playing the piano. I
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Natasha Mitchell: Love fashion. So, all these sort of creative things I’m wearing my personal life, I might say, and it was always very and I would say more of a linear I’m more of a linear thinker, but I’ve got this sort of other very creative side and I always found
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Natasha Mitchell: As a lot of entrepreneurs, I think do is really challenging in the corporate world because I I couldn’t be creative. I couldn’t use that
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Natasha Mitchell: Creative Side you know and and that’s
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Natasha Mitchell: Really why I said, Okay, enough of that. I, I need
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Natasha Mitchell: Get in touch with more of that creative side to enjoy what I’m doing.
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kathygruver: Yeah, it’s so interesting. I’m hearing you say this in a couple different things popped in I was a theater major. I was into drama and psychology and philosophy and all these things. My dad said, why don’t you go be an accountant.
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kathygruver: Which was so counter productive to any urging but I ever and I hate math. I don’t members are just terrifying to me. So that just seemed weird and then I realize it’s like, but when I was pursuing my acting career. I went at it in a very linear fashion. I was very
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kathygruver: thoughtful about what I did and I had the systems in place and I had these these these methods in place. So it’s interesting. I guess in some way. I took the creative career but I went about it in a very linear businesslike fashion.
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kathygruver: So I just, I was just realizing it’s like, I guess I did kind of meld those two worlds.
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kathygruver: So, but for someone that doesn’t someone that doesn’t know how to meld those two worlds. How do you start to guide them into a successful practice if they’re sort of out of the box. Mm hmm.
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Natasha Mitchell: Um, well one of the tools that I’ve created is called the simple business method. So, um, you know, that is particularly with this challenge in mind.
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Natasha Mitchell: What I found with creative people. If I try and give people like a five step.
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Natasha Mitchell: Process and say you have to do this step. First, this step. First, this step burst. They kind of shut down right
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Natasha Mitchell: Even open to listening.
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Natasha Mitchell: I’m times and I understand that. And so how I help them is, is if you can imagine my model is more of a circle.
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Natasha Mitchell: And we, if we can kind of bring in all of the pieces that they need some let’s say there’s four different things that they need, maybe they need a business strategy, maybe they need some leadership skills, maybe they
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Natasha Mitchell: The team, maybe they need to develop some systems and processes. So I’ll sort of take all of the things in that bucket and put them in the circle.
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Natasha Mitchell: And we can grab whatever one they are sort of bit. This is now where I think the more creative people have more of an emotional or an intuitive connection.
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Natasha Mitchell: They will naturally say I’m struggling with my leadership skills. I’m not great. When let’s go over here and let’s work on some of that.
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Natasha Mitchell: Out of that will often see the driver for that is
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Natasha Mitchell: A process or a system or process is not in place, you know, they’re not able to delegate well because they don’t have a process. I usually already know you they don’t have a process in place. But if I bang them and said let’s write a process. First
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Natasha Mitchell: They’re just shutting down. Um, so I’ve found for more creative people this more sort of circular ala carte model where we can bring all of the pieces and we can move more flexibly.
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Natasha Mitchell: To wherever they’re sort of feeling called to do. Um, it’s almost like unstructured structure that that’s all you know only how I can best describe it, it offers a lot more flexibility.
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Natasha Mitchell: And they naturally start to see those patterns versus me giving them a very prescriptive way of seeing that pattern.
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Jason Mefford: That’s a great way of actually thinking about it.
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Jason Mefford: Because then it allows them to continue to be creative, or feel like they’re kind of guiding what it is that they’re that they’re developing
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Jason Mefford: But yeah, like you said, I mean if you don’t have strategy leadership team and systems, it’s going to be pretty hard for you to run a business right so
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Jason Mefford: So effectively, which one of these, you want to start working on first. It doesn’t matter. You got to have all four at the end of the day, which one you want to start working on first and like you said, it usually leads to one of those other discussions anyway.
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Natasha Mitchell: Yeah. And so a couple of things I often say in my, in my discussions with people is
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Natasha Mitchell: Like creative people don’t like to feel like they’re stuck in a box right like typical systems and instruction makes them feel like they’re stuck in a box. So if I can help them feel like they’re not stuck in a box. They’re already going to have a more
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Natasha Mitchell: A more open mind to am
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Natasha Mitchell: Hearing that information and they’re not going to be scared they’re not going to feel like, oh, this is a business E and horrible, they kind of going to feel like this is fun and creative and I’m kind of creating my own stories so
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Natasha Mitchell: I think that’s very important for creative people. And the second thing I would say Jason is as because I’ve worked on a lot of creative people I I have seen this enough times to know it to be true. It actually doesn’t matter which order you put
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Natasha Mitchell: This you know the systems, the leadership, the strategy, the processes. The team it honestly doesn’t really matter.
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Natasha Mitchell: which order they go in ultimately matters that you have all of those pieces. And I mean, it seems, it doesn’t it almost doesn’t seem logical but reality is
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Natasha Mitchell: It doesn’t. I don’t need a strategy to work on processes. I could work on processes without a strategy. You know, I can work on um, you know, a business idea without having a team.
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Natasha Mitchell: You know,
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Natasha Mitchell: Hey, or I could bring a team really early and have no strategy. You know, I present I could bring a team on really early in a business and have the team help guide me on the strategy and the processes and build that
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Natasha Mitchell: So it’s a little counterintuitive, but it actually works. Yeah.
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kathygruver: It makes perfect sense to me because
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kathygruver: Because this was actually in a dream I had last night as well when you were reading term papers in school.
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kathygruver: When you had to write, whether it was a creative thing or you’d had to turn a writing assignment. This was my favorite thing ever. Until they said
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kathygruver: Turn in your outline turn in your note cards, then turn in the paper. They demanded that you had a structure for that paper. Whereas, I’m like,
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kathygruver: No, I’m going to write the paper. I’ll let you know. And I hated when you had to turn that stuff and ahead of time because I had no idea where the paper was going to go
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kathygruver: I wanted to let it unfold in front of me but they kept you in this turn in your note cards outline thing first. So I could
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kathygruver: Absolutely. See how maybe using this kind of thing in a classroom or in work, because we all learn differently. Also, and I feel like classrooms, of course, who knows what they look like, right now.
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kathygruver: Are so structure based that it leaves a creative people going, I don’t know what I’m doing. So either they’re acting out or they’re rebelling against and then does that translate into later how we run our business.
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Natasha Mitchell: Oh, I think so. And I mean, I think, fundamentally, if we go back. Historically, the reason schools have been created in that very institutionalized way was to
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Natasha Mitchell: Provide a workforce for a very institutionalized corporate kind of world, right. So our whole system is based on that, and I agree. I think a lot of
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Natasha Mitchell: Creative people’s talents haven’t been fostered or their learning style hasn’t been addressed. It’s hard in a classroom when you’ve got 30 or 40 kids in a class to give them each a different way to learn it, but I think
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Natasha Mitchell: Our underlying structures on the world have been created for a very institutionalized structure, it’ll be very interesting to see what the future holds for us because
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Natasha Mitchell: Though
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Natasha Mitchell: World is opening up in a much more prolific way to entrepreneurial thinking and creativity and I’m not sure our old structure of education. I think we see that in many discussions is actually supporting more of that entrepreneurial thinking and lifestyle and all those pieces.
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Jason Mefford: And I think even to as you as you’re talking about it, you know, even, even if if a business owner isn’t so creative.
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Jason Mefford: I think some of the prescriptive steps that people kind of say, well, you have to do this before you can do this before you can do this.
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Jason Mefford: That it actually, you know, ends up hurting. Some of the other people as well, right, because you know again well
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Jason Mefford: If you’re marketing, you probably need to have a website. Right, so how many, how many business owners been six months, coming up with the perfect website and it’s like
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Jason Mefford: You can actually sell products without having a website and people are like, what, what do you mean I could you know I have to have a website don’t know. You don’t have to have a website, actually, to start
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Jason Mefford: generating revenue. So I think even in the business world, like you were talking about with educational world.
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Jason Mefford: It’s probably time to start thinking, behold it. We don’t have to do it that same way. There’s these pieces you need to have in place.
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Jason Mefford: which order you go in probably doesn’t matter, right, like you said your clients. It doesn’t matter whether which one of these, they start with first ultimately you just need to have them all in place at some point.
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Natasha Mitchell: Yeah, I think that’s like a really great analogy, Jason. I mean, you, you see it all the time. And like a lot of my clients, apart from, you know, what I would say my traditional creatives. A lot of people do use
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Natasha Mitchell: Provide online services or online courses and I can’t even tell you how many times, and even someone who’s very new in business, you know, the first thing they say is, like, I need to have a website. I’m like, what, what do you need a website for you.
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Natasha Mitchell: Right, so there there is this very linear way of doing
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Natasha Mitchell: That is, I think, hurting entrepreneurs, I think.
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Natasha Mitchell: Entrepreneurs generally need to be a lot more dynamic and flexible and do the imperfect action. You know, we hear all that imperfect action but
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Natasha Mitchell: I’m a big part of my methodology, apart from sort of this linear it, you know, it’s called the simple business method. So my whole method with people is
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Natasha Mitchell: If they want to do something. So, okay, this would be like the Rolls Royce of it.
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Natasha Mitchell: What’s the simplest thing you can do if we were doing an online lunch. While we had simplest thing. How could we do this without a website without a sales funnel without or whatever, it’s like, Okay, we’ll just do a Facebook Live or an Instagram Live
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Natasha Mitchell: Put out one slide. Do a call to action and direct them to a PayPal link, you know, anyone can do that and you can get it up in like a week versus six months of getting a sales funnel setup.
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kathygruver: Right, well, and it’s a great way to stall your business because you look at those steps and you go
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kathygruver: I don’t want to do and then you would have not doing anything, thinking that you have to do all of these steps freezes. You and I know people who have spent six months learning to code their own website.
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kathygruver: And you know to go. We had a we had an organizational sort of psychology person on who said, are you in the weeds.
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kathygruver: Or are you doing those things that you’re supposed to do. And if you’re spending all of this, you know, you’re spending a year at the
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kathygruver: Community College learning to do your own website. Oh my god. Get on wicks and just do it you know
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kathygruver: Rather than getting into the, what is your business. And I remember
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kathygruver: You know, try to put systems in place when I started my massage practice. And I remember driving around with so much laundry in my car.
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kathygruver: Because I didn’t have a laundry service. And there was one day and then Jason I told the story where someone called me for a massage and I couldn’t because I didn’t have any sheets.
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kathygruver: And so I found myself at home because I, they’re all dirty. I didn’t quit on that. So I found myself at home doing your 300 loads of laundry. And then I thought, What is my business.
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kathygruver: I’m a massage therapist. I’m not Alondra and there was that afternoon. I went to the local place. And I said, What do you charge for bulk laundry and I set up that system so that I had that stuff in place. Didn’t know I needed it till I needed it kind of thing.
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kathygruver: So for someone who is stuck in that loop of they feel like they have to do all this other stuff. First, how do you communicate that to them of sort of be free and do it do it your way.
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Natasha Mitchell: Yeah, um, you know, the number one exercise I do with people is I do a quick dream life worksheet so really help them to see
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Natasha Mitchell: What are they, what is their ultimate goal. What are they really love doing.
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Natasha Mitchell: What do they not love doing. I mean, like, I came. It’s like, super simple. I don’t go into big value, you know, it’s just not my specialty. I’m not a big values on mindset, but there’s some basic questions you can ask people, so that’s the first thing. And as soon as they see that
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Natasha Mitchell: Even like at a really basic level, they can make that connection that
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Natasha Mitchell: Already the parts in their business that they don’t enjoy doing or they’re not good at and they should be outsourcing right so they can already see that that picture and
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Natasha Mitchell: You know, I also use a tool called the Business Model Canvas, which is by Alexander Osterwalder and his opinion, it’s a very visual way of looking at a business model. So that tool I find really valuable. Again, especially for creators because
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Natasha Mitchell: They can start seeing their business in a more in a more visual way. And again, it’s much easier to see where the breakpoint points are are in that as well. Yeah, yeah.
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Jason Mefford: Well, it’s interesting because anytime that you can put stuff down visually.
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Jason Mefford: It’s better. So you’ve got an accounting background to write. It’s like I used to. You could in accounting, you could write narratives which are memos that kind of describe a process.
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Jason Mefford: Now I would make my people do flow charts that use pictures and symbols and arrows because you could bullshit your way through writing a narrative.
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Jason Mefford: You can’t bullshit your way through doing a flow chart, you actually have to understand the process and so
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Jason Mefford: It’s almost like that’s that’s kind of what I equated it to when you’re talking about this Business Model Canvas is, look, you’re kind of throwing it up there, and especially for creatives. I’m sure this is great because it’s like you’re painting a picture. Ooh, I love that. Right.
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Jason Mefford: And then you’re kind of moving stuff around on it. And it’s like, Oh, now I can see right
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Jason Mefford: And when you kind of get that visual representation of it, or when you go through an exercise like your dream life worksheet.
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Jason Mefford: It becomes clear to them at that point. Right. And then as a coach, you’re just kind of guiding them for the the AHA was that they’ve already had through the process. Right.
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Natasha Mitchell: Yeah and you know i mean exactly that. And you know I think because of my background in corporate and what I’ve talked about, you know, like I came learning and development and change management.
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Natasha Mitchell: I have had so much exposure to thousands of different people and found you know related learning styles. So whenever in the past I’ve had to create content. I’ve had to think about people’s
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Natasha Mitchell: different learning styles and how are they going to absorb and apply this information. So there’s definitely a level of my background of 20 years of doing that makes it easy.
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Natasha Mitchell: For me kind of intuitively to spot what a person’s natural style is and and I adjust a lot of what I do to those natural, natural styles and so for example, if someone is
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Natasha Mitchell: You know, very adverse to deadlines. I’ll look at a way or technique that we can make that deadline feel less oppressive and that they’ve got more flexibility in
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Natasha Mitchell: You know, if someone. Again, we already sort of at the start of this said, you know, they create a people are more visual learners. As a general rule, so exactly that I do lots of things on big flip charts and sticky notes and colored pens.
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Natasha Mitchell: And it seems really little, and Kathy. I think you have a background in psychology and NLP and some of those things. You know those triggers Jason just said it I paint a picture. So even though
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Natasha Mitchell: I’m going to that you use with people can
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Natasha Mitchell: And I’m thinking about whether this is gonna be
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Really
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kathygruver: Yeah, so, so we have two more of ourselves to our audience.
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kathygruver: should adapt your communication style. This is good stuff, Jason.
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kathygruver: We talked about this.
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kathygruver: We talked about this so often of morphing our message to those people and adjusting our communication style to that which they’re receiving and
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kathygruver: It is about that customization and I love that we’re having this conversation because so often we’re expected to be put
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kathygruver: In this box in this this click funnel and this way of doing it. And so to sort of give everyone permission to buck that system and say, I’m going to do it my way. I think that that’s fabulous. And of course, once again, we’ve we’re on our, on our, on our last couple minutes of time.
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kathygruver: Jason, any final thoughts for you and then Natasha will throw it back to you if you have anything to
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Jason Mefford: Say at the end. I love this idea of the simple
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Jason Mefford: Business method, you know, because, again, I think, I think this the simpler that you can make it the better. And I love that idea to have it doesn’t have to be a prescriptive formula you must do a before you do be before us to do see right
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Jason Mefford: And and i think you know it works well obviously for creatives. But I think to as we’ve all even just kind of talked about ourselves personally right again. I was trained in that very corporate logical process.
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Jason Mefford: Phase, right, but that is not who I am as a person. I am a much more creative person who paints and writes poetry and plays music and does other things as well. And so I think I think these concepts can help everybody
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Jason Mefford: You know, in being able to kind of move forward and not get stuck. You know that’s that’s a word that you hear a lot of entrepreneurs say I’m stuck. I’m stuck. I’m stuck.
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Jason Mefford: Or they’re stuck because they’re trying to go through a process that they don’t want to do. They’re spending six months on the website. And it’s like,
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Jason Mefford: You know, like you said, Just, just put up a PayPal link just put up a you know one landing page that has a payment link on it. You know, I’ve heard lots of people they have, you know, five five figure launches.
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Jason Mefford: With no website, all they have is an offer on one page or a PayPal link and you know it works. So, you know, quit trying to make things complex just be simple, figure out what’s most important that you can do next, and what you want to work on.
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Jason Mefford: I love that simple business method right that you’re that you’re using with your clients. Yeah.
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Natasha Mitchell: And if and if it helps people have more fun. Like, why are we doing business it you know fun and freedom of the biggest words I ever hear. So if we’re just trying to do exactly the same. That was in corporate and we’re trying to make
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Natasha Mitchell: That heavy inflexible, you know, big machine in our own business. I just say, we’ll just stay in corporate and, you know, have a guaranteed paycheck. But if you really want that fun and freedom then be
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Natasha Mitchell: Be creative.
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Jason Mefford: Business
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Natasha Mitchell: And create a business that works for you, not the other way around. Yeah.
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kathygruver: That’s good advice for all of us a great to talk to you because this has been so much fun. Where can people reach you.
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Natasha Mitchell: So, um, people can reach me at my website, which is inspire and dr.com and or on Instagram inspire and drive. I’m on Instagram. A lot of share a lot of my
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Natasha Mitchell: Tricks and keep connected with people there and if you join me on my website, there’s a free downloadable of the simple business method right
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Natasha Mitchell: So you can get your hands on that you can
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Natasha Mitchell: Have a look at that and people can start to make their own our cart.
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Natasha Mitchell: Costs costume.
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Natasha Mitchell: Just selecting the pieces that worked for them so great.
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kathygruver: Yeah yeah yeah inspiring dreary com we will send people there that will be in the show notes. And then it’s also it’s running right below you right now.
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kathygruver: magic of editing.
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kathygruver: tells you this has been such a great conversation. Thank you so much for being here. I am Kathy gruver I can be reached at Kathy Gruber calm.
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Jason Mefford: And I’m Jason effort. I can be reached at Jason method calm, so go out, have a great week. Make your business simple go download the simple business method and then just start doing something this week, take some action get going.
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Jason Mefford: And have a great week. Everybody will see you on the next fire North podcast. See ya. Yeah.
