Much of your professional success and personal happiness depends on getting others to say ​”YES” to you. That is why it is crucial for you to not only understand, but put in practice the principles of influence, or you will be ignored and hear “NO” a lot.

Understanding the principles of influence allows you to ethically leverage human psychology and increase your opportunity to hear that magic word everyone wants to hear when you make a request – ​Yes! It’s based on psychology and science.

Jason Mefford is joined by Brian Ahearn, Chief Influence Officer of Influence People and one of only 20 certified trainers in the world on the Cialdini Influence Methodology. They discuss how to practically apply these principles everyday in your professional and personal life to increase your influence.

You can learn more about Brian at:, or by connecting with him on LinkedIn.

Brian’s new book: “Influence People: Powerful Everyday Opportunities to Persuade that
are Lasting and Ethical” is available in e-book or print version through Amazon, Barnes & Noble, and other retailers.

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